ASPIRIN commercial brand attributed by Bayer to acetylsalicylic acid, a pharmaceutical product with multiple indications, including the treatment of "women's ailments". Despite the wide spectrum of action, the announcement in this case is aimed only at the female target. Since its inception in 1899, the pharmaceutical company had to defend the brand from competitive products, as revealed by the announcement, and at the end of the First World War it lost the right to use the name, which a 1921 U.S. judgment made public in almost all countries, with few exceptions such as Italy and Canada. Press advertisement, Italy 1930

Italia

title: ASPIRIN

subject date: 2017-06-16

caption: ASPIRIN commercial brand attributed by Bayer to acetylsalicylic acid, a pharmaceutical product with multiple indications, including the treatment of "women's ailments". Despite the wide spectrum of action, the announcement in this case is aimed only at the female target. Since its inception in 1899, the pharmaceutical company had to defend the brand from competitive products, as revealed by the announcement, and at the end of the First World War it lost the right to use the name, which a 1921 U.S. judgment made public in almost all countries, with few exceptions such as Italy and Canada. Press advertisement, Italy 1930

category: HIS

copyright: © Fototeca Gilardi

copyright status: Copyrighted Work

country: Italia

credit: Fototeca Gilardi

instructions: Per utilizzi: Fototeca Gilardi - t. 02 3931 2652

file date: 0000-00-00 00:00:00

object name: 71632

priority: 0

multiplying price: 1.00

pricing: default

continent: Europa

image century : XX

image epoch: Anni Trenta

subject century: XX

subject epoch: Anni Trenta

technique: Pagina tipografica illustrata

id: 40200

file name: FSNgilardi_71632.jpg

keywords

PrintKingdom of ItalyadvertisingMensesmedicinemedicineItalyPharmaceutical industrychemical industrygynecologyfertilitydrugpharmacywomancompetitiontradecyclepatentduotoneantipyreticanti-inflammatoryantiplateletanalgesicperiod

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Dimensioni di stampa (300dpi): 43.5 x 29 cm