show event

Italia

title: IT SPREADS "LAVORO" WEEKLY MAGAZINE OF CGIL

subject date: 2005-07-04

caption: TRADE UNIONIST dissemination campaign of the union rotogravure ''Lavoro'': a pretty worker, riding a large motorcycle, displays the copy of the weekly magazine in plain sight under the headlight. Fashion advertising model in those years: despite the deliberately non-seductive clothing of work trousers, flat shoes and sweater, the girl ironically finds a way to show off her beautiful legs, in a mix of emancipation and awareness that the target, however evolved and politicized, it always reacts to the same stimuli (see also: 5651, 7861, 7863). Photography by Ando Gilardi (1921-2012) #andogilardi, Turin 1952.

category: HIS

copyright: © Fototeca Gilardi

copyright status: Copyrighted Work

country: Italia

credit: Fototeca Gilardi

instructions: Per utilizzi: Fototeca Gilardi - t. 02 3931 2652

Creation date: 0000-00-00 00:00:00

object name: 55242

priority: 0

multiplying price: 1.00

pricing: default

continent: Europa

image century : XX

image epoch: Anni Cinquanta

licence: RM

subject century: XX

subject epoch: Anni Cinquanta

technique: Fotografia

id: 7862

file name: FSNgilardi_55242.jpg

keywords

CGILSMOhistory of the labor movementadvertisingunionworkingwomen and carsItalyworkingmotionwomannewspaperspost-war periodAndo GilardiA. Gilardiempowerment of women