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Italia

title: VESPA PIAGGIO ADVERTISEMENT

subject date: 2005-02-28

caption: ADVERTISEMENT 1950. Promotional postcard for Vespa Piaggio, from a series of eight dedicated to the famous scooter, which became the symbol of an era. Illustration by Franco Mosca (1910 – 2003). The exploitation of female imagery in advertising continued over the years, with increasingly suggestive messages: the blonde pin-up girl wears a bikini, an innovative and daring swimsuit for the time; she is sitting on a pier with her back against the scooter and a copy of "Yachting" magazine at her side; a sailboat can be seen in the background. Italy, 1950.

category: HIS

copyright: © Fototeca Gilardi

copyright status: Copyrighted Work

country: Italia

credit: Fototeca Gilardi

instructions: Per utilizzi: Fototeca Gilardi - t. 02 3931 2652

Creation date: 0000-00-00 00:00:00

object name: 54714

priority: 0

multiplying price: 1.00

pricing: default

continent: Europa

image century : XX

image epoch: Anni Cinquanta

licence: RM

subject century: XX

subject epoch: Boom economico

technique: Quadricromia

id: 7512

file name: FSNgilardi_54714.jpg

keywords

advertisingItalytransportbikinipin upbraMoscow F.motorcycles and scootersmotorcyclePiaggioVespaeconomic boomadvertising eroticacleatWellnessyachtswimsuitbikiniFifties