ADVERTISEMENT 1950. Promotional postcard for Vespa Piaggio, from a series of eight dedicated to the famous scooter, which became the symbol of an era. Illustration by Franco Mosca (1910 – 2003). The exploitation of female imagery in advertising continued over the years, with increasingly suggestive messages. The elegantly seated pin-up girl waves her handkerchief to those who, not having a motorized vehicle, must travel by public transport. Italy, 1950.

Other items in the same set

Italia

title: VESPA PIAGGIO ADVERTISEMENT

subject date: 2005-02-28

caption: ADVERTISEMENT 1950. Promotional postcard for Vespa Piaggio, from a series of eight dedicated to the famous scooter, which became the symbol of an era. Illustration by Franco Mosca (1910 – 2003). The exploitation of female imagery in advertising continued over the years, with increasingly suggestive messages. The elegantly seated pin-up girl waves her handkerchief to those who, not having a motorized vehicle, must travel by public transport. Italy, 1950.

category: HIS

copyright: © Fototeca Gilardi

copyright status: Copyrighted Work

country: Italia

credit: Fototeca Gilardi

instructions: Per utilizzi: Fototeca Gilardi - t. 02 3931 2652

Creation date: 0000-00-00 00:00:00

object name: 54713

priority: 0

multiplying price: 1.00

pricing: default

continent: Europa

image century : XX

image epoch: Anni Cinquanta

licence: RM

subject century: XX

subject epoch: Boom economico

technique: Quadricromia

id: 7511

file name: FSNgilardi_54713.jpg

keywords

advertisingmotorcycleMoscow F.motorcycles and scootersmopedtransportItalypin upPiaggioVespaeconomic boomeconomic well-beingtrainrailroadpublic transportfreedomindependenceempowerment of women

Dimensioni in pixel: 2404 x 3445

Dimensioni file jpeg: 1004KB

Dimensione file non compresso: 24263.03 KB

Dimensioni di stampa (300dpi): 20.35 x 29.17 cm

Image size: 2.404 x 3.445 pixels

File size: 1.004,00 KByte

Uncompressed file size: 23,69 MByte

Print size at 300 dpi: 20,35 x 29,17 cm