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Italia

title: SMOKE: ADV MONOPOLIES OF ITALIAN STATE

subject date: 2016-05-10

caption: SMOKE advertisement by the State Monopolies to increase the sales of cigarettes: "Eve, read and aromatic"; dedicated to the female target, they are presented by the stylized face of a young elegant and refined woman. AAMS goes to the conquest of the large reservoir of potential consumers. They are the first post-war years, still do not circulate news about the damage caused by smoking to health; a few decades later, the cost to public health have led to anti-smoking advertising campaigns and a ban on smoking in public places. Italy, 1951

category: HIS

copyright: © Fototeca Gilardi

copyright status: Copyrighted Work

country: Italia

credit: Fototeca Gilardi

instructions: Per utilizzi: Fototeca Gilardi - t. 02 3931 2652

file date: 0000-00-00 00:00:00

object name: 70804

priority: 0

multiplying price: 1.00

pricing: default

continent: Europa

image century : XX

image epoch: Anni Cinquanta

subject century: XX

subject epoch: Anni Cinquanta

technique: Pagina tipografica illustrata

id: 39068

file name: FSNgilardi_70804.jpg

keywords

smoketargetend marketnew marketsmarketplaceeconomyUltrasmokingtobaccomisleading advertisingrelaxationAAMSAutonomous Administration of State Monopoliespost-war periodmedicineCigaretteSmokinghealthadvertisingpastimepost-war periodItalymonopolyvicewomanWomenempowerment of women