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Italia

title: SUPERCORTEMAGGIORE, ITALIAN BENZINE

subject date: 2006-04-24

caption: ENI the six-legged dog with the flame that comes from the mouth. Symbol of the National Hydrocarbons, created in 1952 with the state capital to promote research, processing and distribution of petroleum products and methane Italian. The author of the symbol was Luigi Broggini (1908-1983), who do not never admitted paternity, and the certainty of the symbol only came after his death, through the testimony of the child reported by the journalist Dante Ferrari. The official interpretation given by the press office of Eni in the fifties, explains the six legs of the imaginary as the sum of four car wheels and two legs of his driver. A sort of modern centaur, and also almost an assurance that the means of locomotion becomes as fast as possible through the symbiosis between the car and the driver. Here he is in an advertisement for 'Supercortemaggiore the powerful petrol Italian'. Italy 1952

category: HIS

copyright: © Fototeca Gilardi

copyright status: Copyrighted Work

country: Italia

credit: Fototeca Gilardi

Creation date: 0000-00-00 00:00:00

priority: 0

multiplying price: 1.00

pricing: default

continent: Europa

image century : XX

image epoch: Anni Cinquanta

licence: RM

subject century: XX

subject epoch: Anni Cinquanta

technique: Fotoincisione

id: 11394

file name: FSNgilardi_21570.jpg

keywords

ENIdogsymbolNational Hydrocarbon CorporationindustryfuelMightenergySupercortemaggiorepetrolBroggini L.brandoilfuelenergyhistory of industryfuelpost-war period